Cookies SF is the streetwear and lifestyle brand co-founded in San Francisco by rapper and entrepreneur Berner. It started as a cannabis brand famous for the Girl Scout Cookies strain and grew into one of the most recognized names in the culture. The "SF" nods to its San Francisco roots, and today the brand covers apparel, accessories, and gear, including the smell-proof bags we carry at Vape City USA. Here's the story behind the logo, and the pieces you can actually get.
Short version: Cookies began in 2010, built its name on top-shelf genetics and hip-hop culture, and became a global lifestyle brand. The bags and accessories are the everyday way people rep it.
Who Founded Cookies SF?
Cookies was co-founded in 2010 by Berner (Gilbert Milam Jr.) and master grower Jai. Berner grew up in San Francisco's Sunset district and came up in both music and cannabis at the same time. He's a working rapper as much as a businessman, and that mix is a big part of why the brand feels authentic instead of corporate.
The brand's breakout was the Girl Scout Cookies strain, better known as GSC. It became one of the most sought-after genetics of its era and put the Cookies name on the map. From there, Berner and his team turned a single strain into a full culture brand.
Why Is It Called Cookies SF?
Here's the part most people don't know. In the United States, you can't federally trademark a cannabis product. So to protect the name, the team built Cookies SF as a clothing and lifestyle line. Apparel and accessories can be trademarked, so the streetwear side became the legal and commercial shield for the whole brand.
That decision did more than protect a logo. It turned Cookies into a lifestyle people could wear and carry anywhere, cannabis or not. The blue-and-white Cookies logo became a genuine streetwear staple, and the brand earned mainstream respect: in 2021 it was one of the first cannabis-rooted names on AdAge's list of America's Hottest Brands, and in 2022 Berner became the first cannabis executive on the cover of Forbes.
Cookies in the Culture
Cookies matters because it came from the streets and never lost that connection. It's tied to hip-hop, to Bay Area history, and to a community that grew with the brand. Berner's music and his collaborations kept it visible in the culture, not just on dispensary shelves.
For a lot of people, repping Cookies isn't about cannabis at all. It's about backing a brand that started small, stayed authentic, and made it worldwide. That's why the merch carries weight: a Cookies bag or piece of gear is a nod to that whole story.
The Cookies Bags We Carry
The gear we stock is built around smell-proof carry. Each bag uses a carbon-lined interior to trap odor, tough materials like ripstop nylon or canvas, and lockable zippers on most models. They're made for discreet, organized carry, and they double as everyday bags. A few favorites:
- Cookies Layers Honeycomb Shoulder Bag ($52): a compact quilted shoulder bag and the easiest way into the lineup. Great as a daily carry.
- Cookies Traveler Sling Bag ($84): a crossbody sling with a smell-proof main pocket, built for grab-and-go days.
- Cookies Utility Rucksack ($125): a full canvas backpack with room for a laptop, gear, and more, with the same carbon-lined protection.
- Cookies Hitch Backpack ($140): the premium pick, with cargo pockets and a textured nylon build for people who carry a lot.
You can see the full range, including crossbody, duffel, and sling styles, on the Cookies collection page. The bags are lifestyle accessories and don't contain any cannabis or nicotine.
Not sure where to start? See our best Cookies smell-proof bags guide, figure out which Cookies bag style fits you, or learn how smell-proof bags work.
Beyond the Bags: The Products That Built Cookies
The merch is what we carry, but it helps to know what made the name so big in the first place. In licensed dispensaries where it's legal, Cookies is known for a deep catalog built on the same genetics-first reputation:
- Flower: the foundation, from the original GSC to modern favorites like Gelato and Cereal Milk.
- Pre-rolls: ready-to-go options that made the strains easy to try.
- Edibles and gummies: flavor-forward treats that expanded the brand past smoking.
- Vapes and concentrates: carts and extracts for a more portable experience.
Those product lines aren't sold here, but they're the reason the Cookies logo means what it does. Knowing the backstory makes the gear more than just a bag with a cool logo.
Who Cookies Gear Is For
Cookies bags are a fit if you want smell-proof, well-built carry with real brand history behind it. Whether you're into the culture, the streetwear, or just want a durable bag that keeps things discreet, there's a size and style for you, from a $52 shoulder bag to a $140 backpack. Adults 21+.
Cookies SF FAQ
What is Cookies SF?
Cookies SF is the streetwear and lifestyle brand co-founded in San Francisco by Berner. It grew out of a cannabis brand famous for the Girl Scout Cookies strain, and the "SF" apparel line is what legally protects the name. Today it covers clothing, accessories, and gear like smell-proof bags.
Who is the founder of Cookies?
Cookies was co-founded in 2010 by Berner, whose real name is Gilbert Milam Jr., along with master grower Jai. Berner is a San Francisco rapper and entrepreneur, and his mix of music and cannabis roots is central to the brand's identity.
Why is it called Cookies SF?
The "SF" stands for San Francisco, where the brand started. Because cannabis can't be federally trademarked in the US, the team built Cookies SF as a clothing and lifestyle line, which can be trademarked, to protect and carry the brand. That streetwear side became a culture staple in its own right.
Are Cookies bags actually smell proof?
Yes. The bags use a carbon-lined interior that traps and neutralizes odor, along with durable materials and, on most models, lockable zippers. They're designed for discreet, organized carry and work just as well as everyday bags.
What products is Cookies known for?
Cookies built its reputation on cannabis genetics, especially the Girl Scout Cookies strain, and later flower like Gelato and Cereal Milk, plus pre-rolls, edibles, gummies, vapes, and concentrates sold in licensed dispensaries. At Vape City USA we carry the brand's lifestyle side: its smell-proof bags and accessories.
Where can I buy Cookies bags?
You can shop the Cookies smell-proof bags and accessories we stock on the Cookies collection page at Vape City USA. The lineup ranges from a $52 shoulder bag to a $140 backpack, in sling, crossbody, duffel, and backpack styles.
Cookies bags and accessories are lifestyle products and contain no cannabis or nicotine. Adults 21+.
